Ushering in the Future with Cloud-Connected Backup
Grazed from The Var Guy. Author: Editorial Staff.
A recent survey by North Bridge Capital revealed that 50 percent of companies polled have “complete confidence” in cloud technology. That’s exciting news, but it also poses a challenge. After all, it means that the other 50 percent are not entirely convinced that cloud computing is a good for their business. Interestingly, only 3 percent of companies polled actually consider the cloud to be “too risky.” What that means for you is that a lot of your customers are in a gray area. They aren’t completely opposed to running business-critical applications in the cloud, but they also aren’t quite sure whether now is the right time or what the right products are.
For you, this is an opportunity to usher your customers into the future and increase your revenue stream by adding valuable cloud-connected services. In fact, cloud-connected services likely can alleviate a number of your customers’ operational pain points. Data backup and recovery is particularly ripe for innovation, since tape backup, a tedious and outdated process, is still used by many companies who simply aren’t up to speed on better options. These customers need a trusted adviser to help them move on. Explain the key benefits of a cloud-connected solution — scalability, mobility and infrastructure as a service — and you’ll be on your way…


