The Right Things to Say in Cloud Computing Software Lead Generation
Grazed from Business2Community. Author: Lawrence Anderson.
It’s not what you say that matters; it’s what your audience hears. This is one of the most salient points raised by Eric Savitz in his Forbes article “Cloud Computing: How Marketers are Alienating CIOs” – a must-read for anyone engaged in cloud computing lead generation. Apparently, a lot of marketers touting cloud platforms are failing to connect with their primary audience – CIOs – due to too much reliance on misaligned messaging methods.
So, how should marketers promote the cloud to their audiences? There are no quick and easy answers to this question, but this article entry looks at the five most important points that your software lead generation content should convey…

