Cloud Computing: 5 ways to sniff out online fakers
Grazed from GigaOM. Author: Barb Darrow.
Sift Science says it can help you finger people on your website who are likely to create fraudulent accounts, post fake reviews or do other dastardly deeds. The startup’s service, now in private beta, uses machine learning to help ID the bad guys.
The problem of online fraud, fake reviews and sock puppetry is only going to get worse, according to recent research. But there are ways to identify likely perpetrators and that’s what Sift Science aims to do. The 8-person San Francisco startup uses machine learning to analyze user interaction with web sites and create a digital profile of who will likely perpetrate online fraud, said company co-founder Brandon Ballinger, an ex-Google software engineer…


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