Adobe’s cloud computing bubble is clearly unsustainable

Grazed from DailyO. Author: Javed Anwer.

Adobe is a world leader in imaging software, with photographers and designers using its products. The more professional ones, with deep pockets, use Photoshop. The hobbyists opt for Lightroom — a standalone program you can buy for your computer and then use. But, like all other software companies, Adobe too is interested in cloud computing.

It doesn’t want people to buy its software. It wants them to subscribe to it, which is a more lucrative business. The subscription means a steady sum of revenue every month. Also, the entry cost is low. The Adobe Creative Cloud (CC) — that gives users both Photoshop and Lightroom — costs around Rs 500 per month in India. Almost all software worth their salt are moving to the subscription model. They call it SaaS — software as a service…

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