How to see the social side of cloud computing
Grazed from InfraScience. Author: Editorial Staff.
As companies continue to migrate toward cloud computing on a variety of enterprise fronts, it’s important for business leaders to make sure they’re getting the most out of the experience. There are constantly new tools and dynamic strategies rolling out that are meant to boost productivity and increase corporate success, but not all of these are as successful as others. What matters most is keeping clear lines of communication both within and among outward-facing channels, tasks that are best established and maintained through social media.
A social world
The presence of social media is becoming proliferate both in the cloud and on mobile devices. Consumers already make ample use of this technology, so it behooves companies to keep up with the trend. After all, who buys retail products, determines what’s trendy or influences the flow of enterprise investments if not consumers?…


In June 4, 2013, Salesforce chairman and CEO, Mark Benioff called it, a “historic day for cloud computing.” This was the date that Salesforce entered into an agreement to acquire the ExactTarget Marketing Cloud company for $2.5 billion. Benioff further stated, “Our whole industry is changing. Mobile and social have entered the cloud.[ExactTarget] has been along on the ride with Salesforce and we saw in them a perfect partnership. I’ve never been more inspired and motivated about what we can do to automate CRM.”