Predicting the next decade of tech: From the cloud to disappearing computers and the rise of robots
Grazed from ZDNet. Author: Steve Ranger.
For an industry run according to logic and rationality, at least outwardly, the tech world seems to have a surprising weakness for hype and the ‘next big thing’. Perhaps that’s because, unlike — say — in sales or HR, where innovation is defined by new management strategies, tech investment is very product driven.
Buying a new piece of hardware or software often carries the potential for a ‘disruptive’ breakthrough in productivity or some other essential business metric. Tech suppliers therefore have a vested interest in promoting their products as vigorously as possible: the level of spending on marketing and customer acquisition by some fast-growing tech companies would turn many consumer brands green with envy…



This weekend was Formula 1 racing weekend. In my hometown, Austin Texas. Many may not believe it, but Austin is actually home to a US Formula 1 race track, and there are other international races here. Each year tens of thousands come from all around the world, representing the pinnacle of wealth, and they descend on Austin, the same town that boasts a “keep Austin weird” campaign.