The downside to mass data storage in the cloud
Grazed from NetworkWorld. Author: Tom Henderson.
The cloud can be an enormously cost-effective way to increase storage and computing musculature, and also, sadly, a way to further add misery to those seeking privacy—or who just want to be left alone. It’s rare to see organizations stand up and shout, "we’ll not give your data to anyone!" or "the life of all stored data, except opt-in assets you want us to store, is always 90 days!" or "yes, we can determine in absolute certainty that your data has been erased to protect you and your identity."
The cloud, in some warrens, has become a storage ground for the various factories of "big data," whose ideals are generally to sell things to consumers and businesses. Correlating facts is huge. Ask Target, whose insight into discovering pregnancies helped them capture a nicely profitable market in the pregnancy and new mother world. Smart, you say. There is a downside to this…


Cloudy software provider Salesforce has announced its latest financial results, with $5.37bn (£3.46bn) in total annual revenue and another billion dollar quarter. The results were in line with Wall Street’s expectations, with earnings per share at $0.14 and a year on year growth of 26.1%.
Want to build your own cloud company or even launch a public cloud service? OpenStack is an open source software resource that aims to let you do all of that. It competes with other notable software offerings such as vCloud (paying) from VMware and CloudStack (also open). At another level it also competes with cloud service providers such as Amazon, Google and Microsoft that offer instant cloud computing. But if nonetheless you’re chewing over open and home-grown as the way to go, here are some points to ponder while you plan.