Cloud-Native Early Adopters Gain Digital Dexterity, Innovation and Customer Experience Advantages
A select group of communications and media providers are rapidly adopting cloud-native technologies in order to obtain the agility and continuous innovation needed to meet the digital experience benchmark set by digital disruptors. However, most service providers are moving slower, hindered by legacy technology, culture and processes, as well as the challenges of managing both legacy and cloud native systems in a hybrid, combined environment. While the move to cloud native systems is visible across the industry, mainstream adoption is unlikely before 2022. The laggards will find it challenging to close the early leads established by the fast movers.
These are part of the findings from an Amdocs-commissioned global study of leading communications and media companies by Analysys Mason, a global consultancy and research firm specializing in telecoms, media and technology. The results are based on in-depth discussions with senior executives of the surveyed companies.
"Communications and media providers are following the initial lead of web-scale software companies such as Amazon and Netflix in adopting cloud computing, DevOps practices, and cloud-native software architecture," said Dr. Mark H Mortensen, research director of digital transformation at Analysys Mason. "What we see from the survey is that this is mostly being driven by the need to boost agility and innovation. Even though full transition is almost a decade away, those providers who can bring these technologies into their everyday operations quickly will secure the strongest competitive advantages."


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