Grazed from FierceMobileContent.  Author: Jason Ankeny.

Digital lifestyle services provider NewBay Software announced its LifeCache rich media solutions suite will power AT&T’s new Mobile Share media management initiative. LifeCache–which offers integrated services including photo and video albums/blogs, social networking, digital vault, handset and desktop clients, messaging and contacts synchronization–will enable AT&T Mobile Share users to upload, manage, store and share user-generated videos and images across multiple screens, connecting consumers with their contact lists, personal computers, the online AT&T Locker media storage hub and social networking sites like Facebook, MySpace, Bebo and Photobucket.