When it comes to cars or machines, "made in Germany" is seen worldwide as a sign of quality, but some firms are now extending it to "cloud computing", the buzzword at this year’s CeBIT tech fair.
It may seem paradoxical to impose borders on this multi-billion-dollar industry, which allows users to store data remotely rather than on individual machines, but this is exactly the aim of Deutsche Telekom. The head of the German communications giant, Rene Obermann, told visitors to the CeBIT this year that "the ‘German Cloud’ could present a competitive advantage for us."…


If you have a multi-billion dollar business selling servers and PCs directly to small and medium businesses, what happens when companies start shifting some of their computing needs to the cloud? You shift from being a manufacturer of IT gear to being a maker of cloudy systems and applications and a reseller of cloudy wares where you don’t have products.