An unStructured Future For Cloud Computing
I’ve spent the last few days here in San Francisco attending the 5th annual Structure conference put on by GigaOM. The event brings together an impressive mixture of cloud computing influencers, pundits and entrepreneurs, sometimes referred to as the “clouderati.” The conference is a great place to connect with the people and companies innovating, shaping and defining the ongoing evolution in the technology industry.
There seemed to be an underlying sense that cloud computing is no longer the new kid on the block with one person noting that “the shine is gone.” Regardless of the whether cloud is or isn’t exciting for some, it’s become pervasive. In a conversation with Michael Skok, a venture capitalist at North Bridge Venture Partners, he told me that cloud computing has become the standard operating procedure for any company looking at building or deploying software today. It’s no longer a question of whether a company should deploy to the cloud, but instead how and when…


The stage was set for a lively debate between public cloud rivals at