Rackspace rebrands with open cloud mantra
Grazed from GigaOM. Author: Barb Darrow.
Now that it’s brought its OpenStack implementations to market, Rackspace is rebranding itself as “the open cloud company.”
The company’s name, Rackspace Hosting, remains unchanged, but a new logo and the rebranding acknowledges how the IT market — or at least the perception of the IT market — has changed in the era of cloud computing.
This may be a cosmetic move, but it’s important nonetheless and comes the day Rackspace is slated to announce its second quarter earnings. The company, with OpenStack in its quiver, now faces off with Amazon in the public cloud sector and with its own partners, Microsoft and VMware, that have cloud aspirations of their own, not to mention a fleet of other OpenStack purveyors including Hewlett-Packard and Internap. (OpenStack, which proponents are pushing as “the Linux of the cloud” is getting some traction. Ebay is working with Nicira on an OpenStack cloud, for example.)…


Dell is looking to the channel to continue growing its vCloud offering. The company officially announced on its blog the formation of the Dell Cloud Channel Partner Program, which gives partners in the Dell PartnerDirect program the ability to resell Dell’s cloud product or act as a referral partner for Dell’s direct salesforce.