Four ways the cloud can help power business success
Grazed from CGMA. Author: Joe Weinman.
Increasingly, CFOs must be aware of how focused investment in IT – including cloud technology – can drive strategic advantage for their organisations in the digital era. After all, any CFO knows how to help the company manage its bottom-line results. But leading CFOs collaborate with chief information officers and chief marketing officers to grow top-line revenue.
Many CFOs view IT as an expense to be controlled. But investments in IT can increase company profitability through revenue growth, not cost reduction, and have a higher return on average than advertising or R&D. And in today’s increasingly digital world, IT excellence is a critical imperative for enterprises to survive and thrive…

