Four ways the cloud can help power business success
May 9, 2014
Grazed from CGMA. Author: Joe Weinman.
Increasingly, CFOs must be aware of how focused investment in IT – including cloud technology – can drive strategic advantage for their organisations in the digital era. After all, any CFO knows how to help the company manage its bottom-line results. But leading CFOs collaborate with chief information officers and chief marketing officers to grow top-line revenue.
Many CFOs view IT as an expense to be controlled. But investments in IT can increase company profitability through revenue growth, not cost reduction, and have a higher return on average than advertising or R&D. And in today’s increasingly digital world, IT excellence is a critical imperative for enterprises to survive and thrive…
Consider US bookstore chain Borders or US video-rental company Blockbuster, whose declines were due in part to problems with effectively formulating digital responses to competitors such as Amazon and Netflix. But the most important reason to embrace cloud computing is its business benefits. The cloud – sitting at the nexus of mobility, Big Data and analytics, social media, and the internet – can help grow revenues by better differentiating products and services, reduce costs by optimising processes and enhancing asset utilisation, improve customer experience and relationships, reduce time to market and time to volume and reduce risk even in today’s turbulent times…
Read more from the source @ http://www.cgma.org/Magazine/News/Pages/201410089.aspx
Subscribe to the CloudCow bi-monthly newsletter @ http://eepurl.com/smZeb