Grazed from MarketWatch. Author: PR Announcement.
Harte-Hanks, Inc., a worldwide direct and targeted marketing company, has added eight new Purchase Level Scores to its flagship product, the Ci Technology Database(TM) (CiTDB). These Purchase Level Scores (PLS) identify and rank companies based on purchase intentions for the following technologies: cloud computing, personal computers, asset management software, storage area network, direct attached storage, network attached storage, Windows 7 software, and compliance-related solutions. PLS use predictive analytics to score companies on a scale of 1 to 5 based on their likelihood to be in the buying cycle for a particular technology. First introduced in 2009, PLS allows technology solution providers to segment the market in a way that allows them to reach the right customer with the right product or service at the right time…