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Hacks to improve your business marketing

If you are looking to improve your business profile and support your most recent business campaigns, then you are going to need to make sure that you pay enough attention to upping your marketing potential. The chances are that if you are currently trying to improve your company, you will be spending a lot of time on the road, networking, or at tradeshows. Luckily, there are a few hacks that you can employ to ensure that your marketing efforts are effective and continue to remain relevant and engaging for your target leads. From making sure that all your digital channels are kept up to date and relevant to considering automation as an option for when you are out of the office, choose your hacks wisely, and you will ultimately save your firm both time and money.

Cloud Foundry Adoption Accelerates Globally in Every Vertical According to New Global Survey

Grazed from Cloud Foundry

Cloud Foundry usage continues to accelerate across the globe, with broad deployments proliferating across enterprises within every industry, according to the semi-annual User Survey released today by the Cloud Foundry Foundation, home of the most widely- adopted open source cloud technologies in the world, at its North American Cloud Foundry Summit in Boston. The study revealed the continued increase in popularity of Cloud Foundry among developers and steady growth in adoption, especially across large organizations, thanks to its cost cutting and time savings.

According to the survey, enterprises in every industry and across the world use Cloud Foundry Application Runtime to develop, deploy and manage their cloud-native applications -- and they're deploying Cloud Foundry more broadly across their companies than ever before. Nearly a third (30 percent) of user respondents describes their Cloud Foundry use as "broad" -- either rolling out or fully integrated across the whole company.

Since the 2017 User Survey was published in October, there has been a twelve point increase in adoption (both broad and limited). It's therefore unsurprising that most companies responding to the survey are relatively new to Cloud Foundry, indicating sustained momentum in Cloud Foundry adoption. Time and again, evaluation of the technology leads to adoption.
 

Tripwire Expands Cloud Security Capabilities with Cloud Management Assessor

Grazed from Tripwire

Tripwire, Inc., a leading global provider of security and compliance solutions for enterprises and industrial organizations, today announced expanded support for cloud environments with Tripwire Cloud Management Assessor (CMA). The solution now features File Integrity Monitoring (FIM) capabilities for addressing publicly exposed data in the cloud, and its core secure configuration management functionality now supports all major cloud providers, including Google Cloud Platform.

"Tripwire is dedicated to helping organizations implement critical security controls in their environments, especially as these environments grow more complex with the adoption of hybrid and multicloud models," said Tim Erlin, vice president of product management and strategy at Tripwire. "We've expanded our capabilities to help organizations keep their cloud environments properly configured and prevent inadvertent exposure of their data."

DataStax Releases Major Update to the Industry's Leading Distributed Cloud Database Designed for Hybrid Cloud

Grazed from DataStax

DataStax, powering the Right-Now Enterprise with the always-on, distributed cloud database built on Apache Cassandra, today announced the immediate availability of DataStax Enterprise 6 (DSE 6).

DSE 6 allows customers to maintain hybrid cloud flexibility with all the benefits of a distributed cloud database on any public cloud or on-premises. DSE 6 includes all the advantages of Apache Cassandra and much more with none of the complexities, delivering easy enterprise-wide adoption at scale. DSE 6 builds on its already superior performance for both reads and writes, which is critical for high-volume data ingestion requirements. Double the performance of Apache Cassandra, DSE 6 delivers twice the responsiveness and the ability to handle twice the throughput on the same infrastructure.

"Our enterprise customers are under intense pressure to bring the value of their data to new levels, and this release makes building and delivering transformative applications faster, easier, and more secure," said Billy Bosworth, CEO of DataStax. "The fact that we deliver this power in an architecture that accelerates hybrid-cloud initiatives is doubly beneficial."

New Kaspersky Lab Solution for Hybrid Cloud Security Management

Grazed from Kaspersky Lab

To support companies moving to a cloud architecture, today, Kaspersky Lab has launched its new Kaspersky Hybrid Cloud Security offering, expanding the company's virtualization and cloud security portfolio. The new solution is the next generation of hybrid cloud protection for businesses of all sizes, integrated with Amazon Web Services (AWS) and Microsoft Azure.

Organizations that struggle to deal with the speed of business process automation and growth of corporate data are turning to the hybrid cloud to expand their infrastructure. At the same time, more than half (59%) of businesses feel they cannot fully trust its data to cloud services because it could introduce new risks to their IT security. Their concerns are authentic with the lack of visibility in hybrid cloud ecosystems today - making them even more vulnerable to cyberattacks.

 

Effective Online Marketing Tips for Small Business

Digital marketing is one of the most important factors in the overall marketing plan for small business. Even if your company offers local-based products and services, many people are searching online for those requirements, so being present in the search engines is a must to reach this audience. Local marketing incorporates a host of other marketing elements, but every business should be taking advantages of the benefits that being online can bring. There are a host of factors of digital marketing that should be considered and investing in these areas will help you reap the rewards for local, national and possibly international results. 

Take a look at some of the areas you should be focusing on to give you a slice of the pie in search engines. 

Powerful and user-friendly websites 

Akamai's State of the Internet/Security: Report Highlights the Importance of Information Sharing in Battle Against CyberThreats

Grazed from Akamai

Akamai Technologies today announced the availability of the State of the Internet / Security: Carrier Insights Report for Spring 2018, which shows that sharing information is an important factor in helping to defend against cyber threats. The report analyzes data from more than 14 trillion DNS queries collected by Akamai between September 2017 and February 2018 from communications service provider (CSP) networks around the world.

For more than 19 years, Nominum, acquired by Akamai in 2017, has leveraged in-depth DNS data to improve overall protection against sophisticated cyberattacks such as distributed denial of service (DDoS), ransomware, trojans, and botnets. Akamai's Carrier Insight Report builds upon the Nominum expertise and highlights the effectiveness of DNS-based security that is enriched with data coming from other security layers. This layered security approach involves gathering various security solutions to collectively protect an organization's data.

"Siloed understanding of attacks against individual systems isn't enough for defenders to prepare for today's complicated threat landscape," said Yuriy Yuzifovich, Director of Data Science, Threat Intelligence, Akamai. "Communicating with varying platforms is critical when acquiring knowledge across teams, systems and data sets. We believe that the DNS queries that our service provides act as a strategic component to arming security teams with the proper data necessary for that big picture view of the threat landscape."

E8 Storage Announces InfiniBand Support

Today, E8 Storage announced the availability of InfiniBand support for its high performance, NVMe storage solutions. E8 Storage support for InfiniBand will be seamless for customers who now have the flexibility to connect via Ethernet or InfiniBand when paired with Mellanox ConnectX InfiniBand/VPI adapters. 

"InfiniBand connectivity combined with the full potential of flash as delivered by E8 Storage is an almost unstoppable partnership in terms of speed, low latency and scalability. Together, this makes E8 Storage and Mellanox a powerful combination for data center implementations and for databases that drive financial trading systems, real-time data analytics, and healthcare applications," commented Scott Sinclair, senior analyst at ESG.

The move comes as a direct response to HPC customers that wish to take advantage of the high speed, low latency throughput of InfiniBand for their data hungry applications. The announcement also strengthens E8 Storage's long-standing technology partnership with Mellanox that originally enabled the integration of E8 Storage's rack scale flash architecture with selected Mellanox adapters.

 

Transforming Business Operations through Hybrid IT Integration

The focus on Hybrid IT integration has never been as strong as it is today. With the growth in cloud and on-premise technologies, enterprises are faced with the challenge of figuring out ways to address overarching hybrid IT challenges and create maximum impact. Using homegrown solutions & point-to-point connectivity to integrate applications lead to spaghetti coding and it can do more harm than good. The right strategy to integrate cloud and on-premise applications is a Hybrid IT integration framework. It can put you on a path to faster data exchange, accelerated time to revenue, and streamlined business operations.  


 

Integration Issues that Prevent Enterprises from Reaching Benefits 

How To Secure Your Next IT Job

Job hunting isn't easy, regardless of your industry. If you're searching for your next IT position, then don't expect it to fall into your lap. Even if your skills are amazing, it's still crucial to market yourself to employers effectively. Check out the tips below to help you out with your search.

Polish That Resume

If your resume is tacky or out of date then its time for an overhaul. It's the first thing employers will see, so you want to make it count. Remember, if you're applying for a position listed publicly then chances are dozens or even hundreds of other applicants have also applied. To give yourself the best chance you want to make your resume stand out from the crowd.