Why Your Customers Need Cloud Technology in 2018

February 1, 2018 Off By Hoofer

Article Written by Sally Perkins

Cloud technology is quickly replacing traditional methods of storing data in every area of life. Between the music we listen to, the movies we watch, and the work we perform every day, there is almost no area that isn’t touched by cloud technology. In fact, it has been predicted by Forbes that, by late 2018, "80% of all IT budgets will be committed to cloud solutions." One of the most useful ways of employing this technology is to improve the overall experience your customers receive from your business. Whether used behind the scenes or utilized in a customer-facing function, using cloud technology offers dozens of ways to enhance your relationship with your customers. 

Unsure if your business can utilize cloud technology for this purpose? Explore three reasons your customers need this technology in 2018. 


 Real-time updates

Gaining the trust of your customers and clients is a delicate and challenging thing to achieve. Lost documents, missing information, or failure to complete work by an established deadline can instantly eliminate the trust you’ve worked so hard to earn. Even if your customers have the perception that you haven’t fulfilled a commitment, they may become unhappy and turn to another company for their needs. Cloud technology can significantly reduce the chance of this kind of misunderstanding with real-time updates. Need to update a customer’s order with new details? It can be made instantly in the cloud, and proof of the update can be sent right away. Need to provide a time-sensitive document to your customer? Rather than sending through the standard mail (with the potential for it getting delayed or lost), the document can be uploaded within the cloud, and the customer can confirm receipt immediately. Therefore, cloud technology is an excellent way to earn customer trust and loyalty


In a world that is becoming increasingly skeptical, staying honest and transparent is essential for customer retention. Thankfully, the nature of cloud technology allows for greater transparency with your customers. Rather than guessing what information is being made available and what isn’t, customers can have immediate access to their files, data, disclosure statements, important project updates, or other content from your business. You can make whatever aspects of your business as transparent as you would like using cloud technology. 


There’s no going back from today’s technology-centered world. Your customers live off of their various mobile devices at the office, while traveling, or at home. If your customers can not easily access data and documents on their smartphones, tablets, and/or laptop computers, your business needs to make some major changes. Customers across industries continue to demand easy-to-use and easy-to-understand platforms. Cloud technology can assist you with making your company’s processes as simple for your customers as possible. From filing help tickets, to filling out important legal forms, and so much more, you can quickly build customer confidence by simplifying processes using the cloud. 

In 2018, customers from across the globe are looking for quicker and easier ways of doing business. If your company has not yet started to rely on cloud technology to achieve this objective, now is the time to take the leap.

About the Author

Sally Perkins is a professional freelance writer with many years experience across many different areas. She made the move to freelancing from a stressful corporate job and loves the work-life balance it offers her. When not at work, Sally enjoys reading, hiking, spending time with her family and travelling as much as possible.