Why SaaS fragmentation is giving rise to new markets
June 1, 2013
Grazed from VentureBeat. Author: Mark Boyd.
Fragmentation between software-as-a-service (SaaS) solutions is beginning to affect the average business that has moved from server-based software to the cloud. Christian Staples runs spa installation business Arctic Spas Utah, and uses eight SaaS apps: accounting using Xero, CRM and support with Zoho, collections through Bill.com, ecommerce on Big Commerce, email marketing via Constant Contact, Service Pro, and a phone system from Ringio.
Like many businesses that have moved to some or all in cloud for their business IT, the difficulties now are in getting these apps to connect data and keep business processes flowing along. “The frustration is to get everything to talk with each other and sync. Everything is manually entered. It is hours everyday for sure,” Staples said…
Patricia Vargas, marketing director at tour operator GoCar manages travel bookings for business groups. She arranges for customers to take a break from conference attendance to see their visiting city from one of Go Car’s GoKart-like vehicles. She regularly uses up to seven business apps across her operational tasks including CRM, accounting apps, cloud-based email and online marketing tools…
Read more from the source @ http://venturebeat.com/2013/05/31/why-saas-fragmentation-is-giving-rise-to-new-markets/