Why data-as-a-service has taken off so fast

Grazed from InfoWorld. Author: David Linthicum.

The primary drivers for moving data into private, public, or hybrid clouds are the efficiency and capabilities that clouds can bring. Enterprises have never seen such efficiencies and capabilities in traditional database technologies, including those from Oracle and IBM. What databases in the public cloud offer is hugely compelling: Elastic scalability, universal network accessibility, integration with mobile platforms, pay-per-use efficiencies, avoidance of capital costs, and the ability to work with widely scattered structured and unstructured data (that is, big data).

As a result, there’s been a massive migration to cloud-based databases, aka data-as-a-service — one that seems to have escaped notice perhaps because it seems such an obvious step to take. The cloud is just too cheap, too fast, and too compelling. We’ll see this massive migration continue this year as well…

Two recent developments are accelerating this growth:

Many startup database technology vendors are providing single-purpose databases. They do one or two things really well, such as transaction processing or analytics. Typically, these startups have a data-as-a-service offering, in addition to an on-premises version, that makes it easier and cheaper to try it out — and to keep using it once proven…

Read more from the source @ http://www.infoworld.com/d/cloud-computing/why-data-service-has-taken-so-fast-236436

Subscribe to the CloudCow bi-monthly newsletter @ http://eepurl.com/smZeb