What’s in a Name? That Which We Call the Cloud…

Grazed from Talkin Cloud.  Author: Editorial Staff.

Shakespeare declared, “That which we call a rose by any other name would smell as sweet.” He might be right about the flower, but in the cloud-sphere, I’m not so sure the same principle applies.  Lately, I’ve talked to many of my colleagues who are offering public or private cloud services. The thing that struck me was the variety of ways they are presenting these services to their customers. Some use “cloud” while others refer to “hosted” or “off-site” or “centralized” or “as-a-service” or … the list goes on.

If cloud is such a hot trend, why aren’t we shouting “CLOUD” from the mountaintops?

Is it because people don’t like the cloud? That doesn’t seem to be the case. CompTIA’s Third Annual Trends in Cloud Computing report (July 2012) reported that 85 percent of respondents feel “more” or “significantly more” positive about cloud computing compared to the previous year…

Is it because they don’t understand the cloud? That doesn’t seem to be an issue either, according to the CompTIA report. Compared to the previous year, cloud understanding has risen significantly. Ninety-one percent of IT staff say they are “familiar or very familiar” with cloud computing. We even see high understanding among business staff (79 percent), small firms (78 percent) and even executives (66 percent)…

Read more from the source @ http://talkincloud.com/blog/what-s-name-which-we-call-cloud