What will Google do to make its cloud appeal to more companies?

Grazed from ComputerWorld. Author: Blair Hanley Frank.

When Google executives take the stage Wednesday at the company’s conference for customers of its cloud platform, they’re going to have quite a task in front of them. While the company’s cloud is the choice for some household names like Best Buy and Spotify, it hasn’t seen the same adoption as competing offerings from providers like Microsoft and Amazon Web Services.

These vendors are the market leaders in the public cloud race, with Amazon holding a dominant share of the overall market. That comes at the same time many developers are enamored with Google’s technical chops, along with some of the technical capabilities of its platform. Gartner Vice President Lydia Leong said that Google has always had a lot of promise as a public cloud provider, but just hasn’t lived up to it…

The company typically positions itself as an innovator, but it’s hard to do that when Amazon is already innovating quickly, and the company’s product catalog isn’t as large as that of its competitors…

Read more from the source @ http://www.computerworld.com/article/3047260/cloud-computing/what-will-google-do-to-make-its-cloud-appeal-to-more-companies.html