What Is Lead Generation in Digital Marketing?

Generating quality leads is a priority for 79% of marketers across the world. If you’re a small business, you might be wondering, what is lead generation in digital marketing? 

We’re here to cover everything beginners need to know with this digital marketing guide. Keep reading to learn more about the importance of leads, lead generation techniques, and more. 

What Is Lead Generation in Digital Marketing? 

In the digital marketing world, lead generation refers to the process of identifying, attracting, and converting users into prospects.

The process starts with a web visitor checking out your website. You can convert these visitors into leads using special techniques. 

Leads are people that are interested in your products or services. These users have an interest in your company and what you offer. You can turn leads into customers and customers into promoters if you’re smart. 

So what is lead generation? 

Lead generations are the techniques that businesses use to attract more traffic, turn visitors into leads, and convert leads into paying customers. 

Lead Generation Techniques

How can digital marketing help you generate leads? 

Your goals are to drive traffic to your website, convert visitors into leads, and then turn those leads into customers. 

Businesses do this by creating content in various forms, such as blog posts and website copy, and making contact forms. Having a good call to action is also key to generating leads. 

Other ways to generate leads include email marketing, paid ads, and social media marketing. 

You want to raise brand awareness and create interest in your products. 

How to Generate Leads

Now that you understand what leads are, how do you make more? 

First, you need to understand the buyer’s journey. Stages in the buyer’s journey include awareness, consideration, and decision.

• Awareness: The buyer realizes they have a problem
• Consideration: This buyer defines their problem and researches solutions
• Decision: The buyer then chooses a solution 

A problem could be anything from wanting to buy a new phone to needing HVAC repairs. 

Let’s take the HVAC example. If you’re an HVAC company, you’ll need to understand the needs of your target audience and envision their road along the buyer’s journey. 

Many people head to Google and type in their problem to look for a solution, such as an HVAC company nearby or a DIY article. Thinking like these customers and predicting their problems can help you attract new leads. 

To get this strategy right, you should invest in an SEO company that understands how to generate business-specific leads. You can learn more at https://www.thehoth.com/solutions/hvac/leads/. 

Start Generating Leads

So, what is lead generation in digital marketing? In short, it’s the entire process of bringing more traffic to your website and turning them into customers. There are many steps along the way and different techniques you can use to prove that you have the answer to your customer’s needs. 

Digital marketing can get tricky, which is why so many businesses rely on the assistance of SEO and marketing companies. It might be a worthy investment for your business. 

To learn more about making the most of your company and generating more leads, check out some of our other business-related articles.