What are midmarket companies seeking when they look to cloud services?

Grazed from ZDNet. Author: Dan Kusnetzky.

I recently attended a Cloud Forum sponsored by IBM that focused on the needs of the midmarket, what companies were likely to do and tried to look five years into the future. IBM gathered together an impressive group of made up of members of the analyst, journalist and developer communities. A few executives of midmarket companies were also attending. All-in-all, it was a fantastic exchange of views. One of the segments focused on what midmaket companies were hoping to find when looking at cloud computing products and service. Although the conversation moved back and forth across the room very rapidly, I’ll do my best to summarize the key points.

Software integration

Midmarket companies often have neither the resource nor the staff to construct their own complete solutions even though they have similar operational issues as the largest of companies. They are seeking complete solutions that address their own unique operational needs rather than having to find and integrate services from many suppliers…

Furthermore, midmarket companies need to be able to use data created using one cloud computing service in other services they may choose to purchase. Clever software lock-ins created by proprietary data formats are not acceptable to them…

Read more from the source @ http://www.zdnet.com/what-are-midmarket-companies-seeking-when-they-look-to-cloud-services-7000023690/