VMware rebrands vCloud Hybrid Service to VMware vCloud Air
August 22, 2014
Grazed from CloudComputingIntelligence. Author: Editorial Staff.
The successful attempt by VMware to keep ahead of the Iaas and Paas cloud vendors, vCloud Hybrid Service, is getting anunexpected name change. As name changes go, the latest rebrand from VMware for its hybrid cloud delivery solution isn’t exactly going to get the earth shaking, but it may just confuse the hell out of those already using it.
VMware has said it will be changing the name of its vCloud Hybrid Service, launched in the UK earlier this year and in the US at the end of last year to, VMware vCloud Air. Additionally its network of 3,800 worldwide service providers that feed into the vCloud Air service will also be renamed to VMware vCloud Air Network – it was previously known as VMware Service Provider Program (VSPP) – and all future “as-a-service” offerings from VMware will also carry the “Air” brand suffix to align with this strategy…
So why have they done it? Is it because the abbreviation vCHS sounded too much like VHS and harked back to a now defunct technology? Is it because vCA or VA is a lot snappier and easier to remember? Well according to the powers that be at VMware the new name change, “underscores VMware’s commitment to deliver value added as-a-service solutions (e.g. Infrastructure as a Service, Desktop as a Service, Disaster Recover as a Service, etc.) to customers on its hybrid cloud platform. “ Ah yes, it’s beginning to come clear…
Read more from the source @ http://cloudcomputingintelligence.com/item/1414-vmware-rebrands-vcloud-hybrid-service-to-vmware-vcloud-air