VMware faces uphill climb against Amazon, others in public cloud market
September 5, 2013
Grazed from NetworkWorld. Author: Brandon Butler.
A week after VMware launched its much anticipated vCloud Hybrid Service (vCHS) at its annual VMworld conference, experts have now had time to reflect on the company’s cloud strategy and now have some questions. Perhaps the biggest is: Does the offering pack enough punch to take on the heavyweights in the industry, most notably Amazon Web Services? Some believe that VMware doesn’t need to take on AWS.
“Today vCHS and AWS are addressing different types of applications and different types of customers. Instead of being an offensive move against Amazon, vCHS is first a defensive move,” wrote Jerry Chen, a partner at venture firm Greylock Partners in an article titled, “VMware: Too big to fail? Or too big to succeed?” With VMware facing increased pressure in its core virtualization market from Microsoft, this new hybrid cloud offering gives customers a way to “extend” their data centers in the cloud…
VMware CEO Pat Gelsinger acknowledges AWS as a competitor in the cloud, but the offerings from the two companies have different customers in mind. Amazon Web Services, as described by research firm Gartner in its annual Magic Quadrant report, is ideal for large-scale batch computing jobs in which a large amount of compute resources are needed, sometimes for just a short period of time. VMware, instead is focusing its marketing efforts on the hybrid nature of connecting on-premises VMware-powered virtual machines into its cloud…
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