Vetting Vendors in the Cloud
January 8, 2015
Grazed from TalkinCloud. Author: Terry Hedden.
Picking vendors can either be very simple or very complicated depending on your approach. Some firms trust what they hear and read from the vendor and simply trust that it is all true. Others are more pragmatic and choose to validate everything they hear to ensure that the marketing groups are not overstating the firm’s capabilities or trustworthiness. The reality is this: In the cloud, you can’t trust what you read, you have to verify for yourself.
The most amazing thing that the web did for marketing was to create a very inexpensive way to exaggerate a firm’s capabilities. In the old days, you could look at a building or office space and literally see that the firm was successful and thus could be trusted to provide a quality product or service. On the web, $5,000 goes a long way in terms of producing a very impressive storefront full of marketing information that was written by a professional copywriter…
Bottom line, you can’t trust what you read, you need to look under the covers to verify that you can trust the firm and trust the firm’s products and services before you entrust your client’s business to them. If they fail, you fail and your clients will hold you accountable for it…
Read more from the source @ http://talkincloud.com/cloud-computing/01082015/vetting-vendors-cloud