Validating your contact data may help to improve customer service

Businesses around New Zealand are reeling from the news that at least 60 per cent of consumers have had poor experiences in dealing with companies in recent years, with many considering businesses to be nothing more than a necessary evil.

The news has sparked many companies into worrying about how to improve their customer service so they are on the right side of this statistic, NZ Herald reported.

Dick Brunton, the co-founder of market research company Colmar Brunton, told the news provider that customer service should come from the heart.

This is a noble sentiment, and vital in terms of retaining the customer and providing a good service, but equally important is validating contact data in order to establish a quick and efficient customer service.

If companies ensure they have the right data, which has also been deduplicated, it can save time in accessing information and gives the company representative the advantage of understanding the customer’s personal details as well as making them aware of their history with the company.