The Rise of the ‘Cloud Financial Officer’

Grazed from eWeek. Author: Pedro Hernandez.

Chief financial officers (CFOs) are generally not the types to keep their heads in the clouds, metaphorically or technologically. Today, during the Cloud Business Summit here, some executives made a strong case for jumping on the cloud computing bandwagon. During a panel discussion at the event, Vinay Mehra, CFO at WGBH, described how digitization and the cloud have not only helped the company successfully adopt Internet streaming technologies, but also improve its operations and financial fortunes.

The Boston-based public broadcaster’s call letters are well-known to PBS viewers, and approximately 70 percent of the primetime programming on PBS is produced by WGBH, said Mehra. Today, viewers aren’t necessarily tuning in, at least with their TVs. Going digital "definitely opened up a lot more opportunities for us on the revenue side," said Mehra. Growth in WGBH’s digital business has "overtaken our traditional advertising and the traditional DVD business," he reported…

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