The ongoing battle for the cloud

Grazed from ITBusinessNet.  Author: Editorial Staff.

The last couple of years has introduced us to a relatively new phenomena, which has seen some big names in the technology industry taking over various cloud computing firms. It’s been deemed ‘The battle for the cloud’, and as IT companies continue to increase their spend on software and marketing software, let’s take a closer look at what’s going on in this ‘battle’.

This June, SAP AG acquired Swiss-based firm Hybris AG, to compete against Saleforce’s market share gain which had left the company falling behind the global cloud computing company in the market. Salesforce had previously acquired ExactTarget, a marketing software film earlier in the month, after they received $300,000 in financial assistance from the Bank of America. Firms such as these seem eager to acquire marketing companies such as ExactTarget and are willing to do what it takes to make it happen…


Meanwhile, the global technology giant we all know as IBM completed a major spend of $2 billion on SoftLayer, a cloud computing storage firm – this was widely seen as a move aimed at competing with Amazon. There was a lot of interest in SoftLayer, with rumours that AT+T, Oracle and EMC had also been in the market to buy the company…

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