The Next Chapter In The Cloud Brokerage Story – CME To Launch An Exchange
April 14, 2014
Grazed from Forbes. Author: Ben Kepes.
Whenever an item becomes commonplace (some might use the word “commoditized”) we see marketplaces and brokerages rise up to make money from this commoditization. Cloud computing is an area in which brokerages have been long talked about (ever since vendor Enomaly launched its ultimately ill-fated, but arguably prescient marketplace SpotCloud many years ago).
The theory behind these cloud brokers is that they allow the relationship between vendor and customer to be optimized such that better outcomes are delivered for both parties. Or that’s the theory at least – it’s fair to say that brokerages haven’t really taken off. True, the Deutsche Boerse did launch a cloud exchange platform, the so called Cloud Exchange AG but for whatever reason, the concept has never really taken off…
Many suggest that this is because there is no common unit of measure for cloud infrastructure. Unlike electricity for example, which comes in nicely bounded kilowatt hour chunks, a unit of compute from AWS isn’t really comparable to a unit of compute from Google GOOG +0.7%, Microsoft MSFT -0.16%, Rackspace or whomever. As I stated previously:…
Read more from the source @ http://www.forbes.com/sites/benkepes/2014/04/14/the-next-chapter-in-the-cloud-brokerage-story-cme-to-launch-an-exchange/
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