The latest battleground for cloud marketing wars: Newspapers
November 26, 2013
Grazed from NetworkWorld. Author: Brandon Butler.
Cloud marketing has hit mainstream publications like the New York Times and Wall Street Journal. Open up your morning New York Times or Wall Street Journal and you may see the latest ad from a cloud computing company praising the virtues of their services. It’s the latest push by some vendors, including VMware, IBM and Pivotal, and it’s coming with some snarky fallout too.
Technology companies have long taken to traditional media outlets to pitch their products, but in recent weeks the back and forth between competitors seems to have ramped up. On the day that VMware and EMC launched Cloud Foundry, an open source platform as a service product, the company took out a full-page ad in the Wall Street Journal announcing the move, which you can see here:..
Just a few weeks later Red Hat decided that it too needed to get its cloud platform out in front of the general public and took out full-page ads in the both the New York Times and Wall Street Journal…
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