The Important Elements of a Digital Transformation

March 10, 2017 Off By Hoofer
Digital transformation has easily become a core focus for companies across the globe. Many businesses are now looking at ways to introduce the use of analytics, social media, mobile technology and innovative software to improve their internal processes, value propositions and customer relationships.

However, to successfully embark with a digital transformation, you must first look at the important elements to ensure you create a successful strategy.

Understanding the Customer

Data will be your best friend if you use it well. Many companies are now utilising analytics to gain a greater understanding of the customer, which could help them alter their services, marketing strategies and pricing structure.

Analytics can also be a fantastic way to conduct company experiments to determine consumer behaviour. Through the use of analytics, a company, such as a restaurant or bakery, can gather analytics by changing the pricing structure in their different stores to identify different spending patterns and factors determined by weather, inventory or demand.

By understanding what leads a customer to shop with you, or what makes them dissatisfied with your product or services, you can identify where or how you are going wrong. So, understanding the customer could be the key to your future success, so you should invest in the tools and talent to learn more about your target demographic.

Altering Operational Processes

The likes of Bizagi have made it easier than ever before for a company to embrace a digital mindset. While the customer experience is the heart of a company’s operations, the company’s operations must be at the heart of customer service. Neither can survive without the other. There are so many advantages to transforming your internal processes with performance management and process automation.

For example, process automation can perform various tasks to improve efficiency, which allows the trained professionals to focus on company innovation. For example, process automation could automate annual leave and sickness absences, freeing up HR employees’ time to focus on improving employee performance and fulfilling the company’s objectives.

Performance management also allows a company to make important decisions based on real data over assumptions. A digital transformation can therefore strategically alter the decision-making processes within an organisation, which will provide a business with a better chance of achieving their goals.


For a digital transformation to work, there must be a strong leadership within an organisation and a desire to change for the better. The process is not just about the changing of technologies; it is about changing the way you do business. It is continually adapting to customer expectation, technological advancements and industry behaviour.

Many companies are, however, choosing to ignore digital transformation, or spend more time talking about the possible changes over developing a strategic digital roadmap.

For a company to compete with innovative rivals, they must identify the areas they need to transform and the tools they can utilise to accelerate their growth – and should continually review those areas and tools for a brighter, more successful future in the digital era.