The Future Of Website Personalization Moves With Cloud-Based ML Tools

February 12, 2019 Off By Hoofer

Written by Paul Matthews

If there’s a recurring trend in web development since 2015, that is definitely related to big data and its projections within the web development world. Website personalization or web personalization is a branch of web development which focuses on creating tools that, by reading big data, cookies and everything in between are automatically learning what a hypothetical user may want from a listing. Let’s analyse how these tools are developed nowadays and why their cloud compatibility will be a major factor in the near future.

What Exactly Is Website Personalization?   Web personalization was born from combining UX-based strategies to some Python-based tools which were simply reading cookies. UX is a major part of the current web development industry and, therefore, this combination was big from its beginning. In 2019, web personalization is an industry which focuses on creating tools developed to tailor each catalogue, product description and general online portal to a potential customer by reading the big data associated with him/her. 

How Does It Exactly Work?  

In order to properly “personalize” the catalogue, such tools must process the data which is mostly gathered by cookies. This is done by using a multitude of variables in Python, which is the universal coding language of Machine Learning. The complexity of such tools is incredible, especially given the fact that each and every one of them is tailored on the website’s products’ and, therefore, unique.

The Market Value  

The market value for such tools is heavily related to the fact that, as pointed out by the biggest SEO agency Manchester currently has, having a strong UX whilst running digital marketing campaigns could improve the naturally increasing bounce rate (which is due to the fact that people may click on an ad to then close it shortly after). With this in mind, this doesn’t strictly apply to digital marketing, but also on many other digital features, such as UX, as said above.

Why Cloud?   Architecturally speaking, these tools are mostly cloud-based. This is due to the fact that cloud-based tools are easily editable and, therefore, quickly fixable in case of errors. These tools are extremely delicate and complex, therefore it’s important to have a setup which is simply and fully customizable anytime, even remotely. On top of that, the cloud personalization process can be completely server rendered, which will drastically boost your site’s speed.


About the Author

Paul Matthews is a Manchester based business and tech writer who writes in order to better inform business owners on how to run a successful business. You can usually find him at the local library or browsing Forbes’ latest pieces.