The digital marketing cloud war: who will win over the CMO?
February 18, 2015
Grazed from InformationAge. Author: Ben Rossi.
Cloud computing has completely transformed the way organisations operate, redefining traditional business functions in the process. In no department has this been more evident than marketing. For CMOs, cloud is being positioned as a much-needed central platform to control and align the raft of new marketing opportunities that have surfaced from other emerging technologies in recent years.
Innovations driven by analytics, digital, search and social media have given brands new ways to connect with consumers, revolutionising conventional marketing techniques in the process…
This explosion in marketing technology saw Gartner predict that CMOs would spend more on IT than CIOs by 2017; a forecast that gains more weight as technology spend increasingly falls into the hands of lines of business…