The delusions that companies have about the cloud

January 27, 2013 Off By David
Grazed from GigaOM.  Author: Dave Girouard.

In the years that I led the Google Apps team, I heard every imaginable objection to cloud computing. Back in 2007, perhaps, those arguments may have had more merit, given the immaturity of most services and limited track record of the providers.

But over time, it became clear to me that those who rejected cloud computing (typically in favor of that unicorn of technology: the private cloud) were experiencing a form of insanity that, if left untreated, would put the very existence of their companies at risk…

When I left Google last year (to found Upstart), I jumped over the table and became a consumer of the cloud. As CEO of a tech company that does not even own a computer, tablet or phone, I now get to fully experience the cloud from a customer’s perspective. So before I get into any specifics about the myths of the cloud averse, allow me to recount a couple of anecdotes to give a little context.  I’m entirely obsessed with Google Analytics’ real-time dashboard, so it was with much dismay that on the morning of Jan. 16 of this year  I saw our traffic at Upstart drop to zero…

Read more from the source @ http://gigaom.com/2013/01/26/the-delusions-that-companies-have-about-the-cloud/