The Cloud’s Bright Future

Grazed from FastCompany.  Author: Om Malik.

The disruption that cloud computing has had on business is so profound that it’s hard to believe the concept came about only eight years ago, when Amazon announced a rudimentary on-demand storage service called S3. It took me another three years to truly understand the size and scope of the cloud, and why everyone from large technology companies to investors routinely underestimate its influence.

That’s when I asked Werner Vogels, Amazon’s chief technology officer and the public face of Amazon Web Services, "What is the cloud?" His answer has always stayed with me. The cloud, Vogels explained, is the freedom to tinker, a license to experiment…

The arc of cloud computing can be roughly divided into three phases: experimentation, essentialness, and experience. Currently, cloud computing can rightly be considered an essential part of business, which means that its best days are still to come, as it weaves ever more into our increas­ingly connected society…

Read more from the source @ http://www.fastcompany.com/3038485/technovore/the-clouds-bright-future