The cloud wars explained: Why nobody can catch up with Amazon
November 7, 2015
Grazed from BusinessInsider. Author: Matt Weinberger.
The market for cloud computing continues to defy all expectations. Even as the startup craze starts to cool in Silicon Valley, Amazon, Microsoft, and Google all reported bang-up earnings last quarter, not least because of their big bets on the cloud.
What exactly are these companies selling? Who’s buying it? And why is one company that wasn’t even in enterprise technology a decade ago — Amazon — beating the pants off everyone else? Here’s the state of play in the cloud game. The most important concept in cloud computing is "hyperscale."…
To support their websites and service, Amazon, Microsoft, and Google have all built a ton of computing infrastructure. The data centers these companies use are vastly bigger — and way more efficient — than any server room or data center that most other companies could build or run on their own…
Read more from the source @ http://www.businessinsider.com/why-amazon-is-so-hard-to-topple-in-the-cloud-and-where-everybody-else-falls-2015-10