The Cloud Versus The Device
October 21, 2012
Ever since Google (NASDAQ: GOOG) introduced Google Apps, the company has made increasing inroads at changing how businesses, governments and individuals work. Where the classic software model, most completely embodied by Microsoft (NASDAQ: MSFT), has persisted for decades, cloud computing is gaining acceptance rapidly. Given the clear dichotomy between these two models, we now have a framework by which to consider how the next advances in computing will take place.
Not only is this inquiry an interesting intellectual exercise, recent and pending events are likely to see these approaches do battle. By examining the central questions now, we will be better equipped to profit from both the success of the ultimate winner and the path that leads us there. Representing the cloud is the recently announced Chromebook from Samsung, and representing the device is the Microsoft Surface, set to be released on October 26…
The Cloud Option
In its continued effort to unseat competitors, Google recently rolled out a new, lightweight laptop with a starting price of $249. The device, which is manufactured by Samsung, contains no hard drive and utilizes an operating system modeled on the company’s web browser, Google Chrome – hence the Chromebook moniker. This version is not the first Chromebook released, but represents the lowest cost option to date. With the release coming just days before Apple (NASDAQ: AAPL) is expected to release the iPad mini and Microsoft is set to begin selling the Surface, the timing is a clear preemptive strike against the competition…
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