Startups find the public cloud value sweet spot

Grazed from TechTarget. Author: Pamela DeLoatch.

You’ve got a great idea for a product and you’re ready to launch it into the world. What’s the best way to create the IT infrastructure that will allow you to get it out there quickly and cheaply? Contemporary wisdom says cloud computing is the way to go — but before you go forth blindly, take a moment to assess your business needs to see if you can find public cloud value and how and if cloud will benefit you.

Startup ventures eager to get their businesses off the ground often find that using public cloud allows them to basically rent the infrastructure they need to get the business going quickly. "The sign-on and pay-as-you-go model certainly has very attractive offerings," said Christian Hestermann, research director at Gartner Inc…

Public cloud may attract bootstrapped startups because of its low initial costs — companies don’t have to buy servers and other equipment or hire IT experts, and they can use as much or as little capacity as needed. But Hestermann says the benefits go beyond that. Small businesses may turn to the cloud for support with Web hosting, customer relations management and enterprise resource planning, he added…

Read more from the source @ http://searchcloudcomputing.techtarget.com/feature/Startups-find-the-public-cloud-value-sweet-spot

Subscribe to the CloudCow bi-monthly newsletter @ http://eepurl.com/smZeb