Sorry, Larry, But Oracle’s Cloud BS Is Wearing Thin
January 22, 2013
Grazed from ReadWrite. Author: Antone Gonsalves.
Ruthless competitiveness is what Oracle Chief Executive Larry Ellison uses to win in business. So no one should be surprised that how he defines the cloud depends on what’s needed at the time. Inevitably, this sometimes shows the emperor has no clothes, or at least is down to his Armani skivvies.
While something in Oracle’s massive portfolio may fit the industry definition of a cloud service, it is not the company’s new integrated hardware and software bundle that’s meant to provide the infrastructure for private clouds, according to David Linthicum, chief technology officer and co-founder of cloud consultancy Blue Mountain Labs. What Oracle is really selling, or in this case renting, is preconfigured application servers for the data center. "Now we know how Oracle is addressing this shift in the market: by renting its stuff and calling it a cloud," Linthicum says…
Oracle’s Cloud Strategy
Oracle’s cloud strategy has been challenged before. Charles Babcock, who has covered the cloud for years for IT trade magazine InformationWeek, named Oracle the number one "cloud washer" of 2011. That term refers to companies whose cloud products are mostly old technology with the word cloud added to the name…
Read more from the source @ http://readwrite.com/2013/01/22/sorry-larry-but-oracles-cloud-bs-is-wearing-thin