Sony Launches Media Cloud Services

Grazed from TechZone360. Author: Erin Harrison.

Sony is latest company to get into the cloud business, launching a new subsidiary, Sony Media Cloud Services, which is aimed to provide an online platform for creative professionals to store and share their large and complex media files. Sony’s cloud storage platform – dubbed Ci (pronounced “see”) –is currently in beta production and is designed to provide broadcasters, filmmakers, independent producers and marketing teams with a “one-cloud” solution to collect, produce and archive high-definition content, according to Naomi Climer, president of Sony Media Cloud Services.

“Every day, creative professionals around the world spend numerous hours and resources on non-creative tasks like moving and sharing content, figuring out how and where to store it, and getting the right assets to the right places and in the right hands,” Climer said in a statement…

“Sony understands these complex challenges, which is why we designed Ci as a functionally rich, scalable and secure, media-focused cloud platform that can enhance and streamline traditional production workflows to make it easier to collaborate more effectively and cost-efficiently.” Company officials said Ci was designed with intuitive capabilities that can analyze complex media and data to enable machine-assisted workflows with pay-as-you-go pricing…

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