Social Media in the Telecom Sector Conference 2014, London, UK – July 16-17, 2014

Grazed from SMI.  Author: Event Announcement.

Competition between the telecoms industry’s cable and fixed line, mobile network operators and mobile virtual network operators has never been greater. While there is ever more choice on availability of devices and network band combined with tariff structures for every conceivable need, such differences between suppliers are soon dissipated. Telecoms companies are, more than ever before, in need of finding new ways of differentiating their respective offerings.

The latest strategy being pursued to meet the challenge of the commoditisation of mobile services is that of driving customer experience as a point of difference. As today’s customers social media use goes into overdrive fixed line operators, MNOs and MVNOs now need to look to social media to deliver the type of differentiated experiences that translate to long-term customer loyalty…


For more information and registration, visit http://www.smi-online.co.uk/telecoms/uk/conference/Social-Media-in-Telecoms