Selling cloud solutions not enough to tap into SMBs

Grazed from Channelnomics.  Author: Scharon Harding.

Channel partners must do more than resell cloud offerings in order to have a "sustainable" place in the market, according to Anurag Agrawal, CEO and analyst at TechAisle.  n a Sunday blog post, Agrawal said partners should offer more than solutions such as IaaS, PaaS and SaaS in order to capitalize on cloud.  "Simply reselling cloud solutions … is not a long-term and sustainable strategy," he wrote. "They must be the trusted cloud advisor for the SMB end-customer."

Agrawal pointed to data from Techaisle’s SMB cloud computing adoption survey, which found that 94 percent of SMBs are using some type of cloud solution. He said the market is in different "stages" of cloud adoption. For example, 30 percent of participants said they are reviewing cloud suppliers, while 24 percent are currently getting more details about cloud, according to Agrawal…

Cloud is also driving SMB outsourcing, Agrawal noted. Citing TechAisle data, he said 90 percent of SMBs in the U.S. are using or plan to use outside services for cloud assessment and/or cloud implementation…

Read more from the source @ http://www.channelnomics.com/channelnomics-us/news/2419436/analyst-selling-cloud-solutions-not-enough-to-tap-into-smbs