SAP bets future on cloud in central and eastern Europe
January 2, 2015
Grazed from ComputerWeekly. Author: Krzysztof Polak.
Users of SAP applications in Poland, central and eastern Europe could be forgiven for feeling dizzy because of the changes that have occurred in recent years, not only in the provider’s image and offer, but also in its approach to customers. The new SAP tools for knowledge management are arousing both interest and doubts.
For many years, SAP has been the leader of enterprise management applications – enterprise resource planning (ERP), customer relationship management (CRM), business intelligence (BI), supply chain management (SCM) – in the Polish market at least. However, for two years now, rapid changes have taken place in SAP’s communication in the market. Traditional messages about popular systems for business management have disappeared. Why?…
“Entrepreneurs do not want to talk about ERP and CRM. Instead, they ask me if I’m able to help them to solve specific business problems. I note that they need good analytical systems. SAP cannot ignore these needs, especially because it has a good answer – that is its in-memory technology,” said Grzegorz Rogalinski, then CEO of SAP Poland, at the beginning of 2013…
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