Salesforce Extends Its Cloud Reach Into the IoT
September 16, 2015
Grazed from eWeek. Author: Jeffrey Burt.
Salesforce wants to use its massive cloud computing capabilities to make it easier for businesses to gain useful, real-time information from the massive amounts of data being generated by the devices that make up the Internet of things. At the company’s Dreamforce 2015 event in San Francisco Sept. 15, Salesforce CEO Marc Benioff unveiled the Salesforce IoT Cloud, a new service through which businesses can not only store the data from the billions of IoT devices and applications as well as Websites and social networks, but also can analyze that data in real time and connect it back to Salesforce’s customer relationship management (CRM) software.
The result is businesses can quickly get the information they need to bring new products and services to their customers, improve user experience and operate more efficiently, according to Salesforce officials. It’s part of a larger shift where business is becoming more "customer-centric," as connected devices meet growing and changing consumer expectations, according to Adam Bosworth, executive vice president at Salesforce…
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