Salesforce.com’s Jigsaw acquisition ‘will improve data quality’

Salesforce.com has said data quality improvements will result from its purchase of Jigsaw.

Jigsaw for Salesforce CRM takes crowd-sourced information from Jigsaw and applies it to Salesforce.com applications such as Chatter.

This is intended to keep the data being employed in such systems as up-to-date as possible.

The company believes data quality will be improved for its business applications as there are around 1.4 million people updating Jigsaw’s database, as well as about 22 million contacts linked into its services, reports ZDNet.

Kyle Christensen, senior director of marketing for Salesforce.com, said: "There are tens of millions of people updating Jigsaw."

Last month, Peter McDowall, director of ICT for charity St John, told Computerworld New Zealand that the non-profit organisation’s use of a Salesofrce.com application has been beneficial.

He said that the software-as-a-service offering has helped it to gain customer insight and manage stakeholder relationships as it goes about its fundraising activities.