SaaS in 2013: Companies and trends to watch
January 7, 2013
Grazed from InfoWorld. Author: Chris Kanaracus.
As 2013 begins, the SaaS (software as a service) market is set to heat up even more, as well as potentially undergo a number of key shifts. Here’s a look at a series of key SaaS vendors and trends to watch as the year unfolds.
Salesforce.com: No discussion of the SaaS market is complete without covering Salesforce.com, the largest independent player. While the company should generate plenty of news for its social collaboration, CRM (customer relationship management), customer service and application development software, it’s also possible that Salesforce.com will come up with a brand-new application that touches on an area it hasn’t directly been involved with until now…
Such was the case with Work.com, an employee performance management application launched last year. Salesforce.com application development executive John Wookey, a veteran of Oracle and SAP, oversaw the Work.com project and probably has something else up his sleeve for 2013.
Oracle: Some, but not all of Oracle’s family of SaaS offerings are generally available now, but most if not all may reach that stage sometime this year, perhaps before the OpenWorld conference in September. Two-thirds of Fusion Applications customers so far are choosing the SaaS model, according to Oracle. While Oracle hasn’t showcased a huge number of specific customer stories reflecting that trend, expect to see the number of public references and case studies mount over this year…
Read more from the source @ http://www.infoworld.com/d/cloud-computing/saas-in-2013-companies-and-trends-watch-210162