Redshift is game changer for data warehouse in the cloud

Grazed from TechTarget. Author: David Linthicum.

Data warehouses back in the day were hugely expensive. No matter which database you deployed to, you could count on a cool million-dollar minimum investment to get things up and running. A data warehouse, while often defined differently, is just a database that contains abstractions of transactional data used for making business decisions. Data analysis tools run against the data, and the output is different views of that, including reports and visualized data.

In the past, Oracle and other larger enterprise players ruled the data warehousing world. With the emergence of cloud-based solutions, such as data warehouse storage that runs on public cloud providers, the cost of building and deploying a data warehouse has been significantly reduced…

The Amazon Redshift service is an obvious jab at Oracle. However, it’s changing the game, in terms of what’s possible around the construction of data warehouses in the cloud. Redshift can provide fast query performance by leveraging columnar storage approaches and technology, much of which is taken from enterprise database technology…

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