Promoting Your Move to the CloudFebruary 2, 2018
The extent to which your move to the cloud will affect your customers will be dependent on what level of functionality they would have access. For example, if you run an accountancy firm using the cloud, you could provide mobile account connection for your clients, which enables them to access their records from anywhere. These would be major benefits and key selling points, so are an ideal opportunity for some active promotion. On the other hand, your cloud systems may have an entirely behind the scenes function, which doesn’t connect directly with customers. What you can promote in this case is the business’s progressive approach to computing, using the most innovative systems to provide better, more efficient services and keep costs low. If you’re keeping costs low and passing this on to customers, that’s something they are definitely going to be interested in!
Most businesses operate within a sector or niche, and these will have their own communication networks and news outlets. Informing industry colleagues about your business transferring to the cloud is likely to be of great interest to them. It will provide a good opportunity to create connections with people in your sector, sharing experiences and information on how the system works and any lessons you have learned. You could use your experience as a source of material for guest blog posts, and it’s definitely a story you should be promoting on your website and social media accounts. You can get a press release written professionally by a PR marketer who can distribute the story to relevant and in some cases high profile outlets. You can also use the story as a topic point at conferences and for training days.
Everything you do in your business is a potential news story, and you should always be thinking about how you can use stories about you and your company as promotional material. Migrating to the cloud is a major move and has many implications for how your business runs, and being very much a topic of interest at the moment, people will be eager to learn how the move went and whether it is achieving the desired outcomes. By using your experience you can promote your business and yourself, and the relationships you forge with customers and colleagues with your communications could lead to exciting new opportunities for your business.