Oracle to buy Responsys for $1.39 billion in cloud software push
December 20, 2013
Grazed from Chicago Tribune. Author: Aurindom Mukherjee.
Oracle Corp, the world’s No. 2 business software maker, said it would buy web-based marketing software maker Responsys Inc for about $1.39 billion to bolster its cloud computing offerings. Oracle, led by billionaire Larry Ellison, has been focusing on cloud software to fend off competition from nimbler rivals such as Salesforce.com and Workday Inc, which offer web-based products at prices that often undercut Oracle.
Four-decade-old Oracle, which came late to cloud computing, has created sales teams targeting specific cloud competitors and is trying to be a one-stop shop for operating systems, databases and software programs over the Web. Responsys makes cloud-based software that businesses use to manage their marketing campaigns across e-mail, mobile and the Internet. Its customers include LinkedIn, Southwest Airlines, and United Healthcare…
"(The Responsys acquisition) further expands the company’s cloud initiative, which remains a key ingredient to Oracle’s recipe for success over the coming years," FBR Capital Markets analysts Daniel Ives said in a note to clients…
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